The Terrainsmcard takes Gift Card design to new heights
Downers Grove, IL, July 12, 2009
Versatile Card Technology’s newly-launched TerrainSMcard construction provides a multi-level card front and a flat back. The TerrainSMcard construction opens up opportunities for designers to add a degree of perspective and dimension to their card designs that was previously not possible. TerrainSMcard designs can include one or more raised levels with beveled or sloped edges, with elements of the design showing a combined profile of up to .030” or more above the base surface of the card front.
The first TerrainSMcard project grew out of a collaborative effort between VCT and Stored Value Solutions. The cards hit retail store shelves in June, generating buzz and excitement within the industry. What’s all the fuss about? SVS Marketing VP, Rick Fletcher had this to say, “SVS is pleased to partner with VCT in introducing this exciting new card technology to our customers. The TerrainSMcard offers a truly unique look and feel to consumers who are looking for a special gift and want the value and convenience of a gift card. Our retail clients benefit from a product that stands out from their gift card display – making it an ideal impulse purchase.”
“It’s simple,” explains Karen Henk, Account Manager at VCT, “TerrainSMcards make you want to reach out and touch them.”
About Versatile Card Technology, Inc. Established in 1986, Versatile Card Technology is the largest US manufacturer of plastic cards. VCT is also a globally recognized leader in plastic card manufacturing. VCT produces cards for every application and offers complete fulfillment services and turnkey solutions. Versatile Card Technology is also part of the Vmark Network of Direct Marketing Companies.
About Stored Value Solutions. Stored Value Solutions provides custom gift card solutions for prepaid cards, loyalty and B2B applications for a diverse set of clients including retailers, grocery, restaurants, airlines, casinos and e-tailers. As a leading provider of magnetic stripe gift cards, Stored Value Solutions serves six of the top ten U.S. retailers and annually processes 1 Billion transactions for 600 clients and their 580 million cardholders. Stored Value Solutions is based in Louisville, and is owned by Minneapolis-based Ceridian Corporation. www.storedvalue.com
About Ceridian. Ceridian is a global business services organization that offers a comprehensive range of innovative solutions. From human resources and benefits to accredited employee assistance, work-life and health and productivity services, Ceridian helps organizations maximize their human, financial and technology resources. As a leader in payroll outsourcing, gift cards and controlled spending, Ceridian is also a driving force in payment innovation. Whether partnering to improve employee productivity, save money or minimize financial risks, Ceridian's business is to help organizations stay focused on their business. www.ceridian.com
